SEO
Build reliable organic visibility with strong foundations, relevant pages and a clear search architecture.
- Technical SEO health
- Local SEO signals
- On-page optimisation
- Keywords and search intent
- Internal linking
- Performance improvements
SEO • GEO • Digital Growth Strategy
Build visibility across Google, AI search and the complete customer journey
SEO helps search engines find, understand and rank your business. GEO makes your content clearer and more useful to AI-powered search. Digital strategy connects that visibility work to business goals, customer journeys and measurable outcomes.
Technical and strategic delivery
SEO and AI visibility combined
Clear monthly priorities
Reporting tied to business goals
Search growth dashboard
Priority roadmap
Technical health
Schema, indexing, speed
Visibility
Google, local and AI observations
Journeys
Landing pages and enquiry paths
KPIs
Actions, conversions and quality
One strategy for modern search and digital growth
Search now spans traditional results, maps, AI summaries, answer engines and conversion-focused website journeys. The service brings those workstreams into one prioritised plan.
GEO and AI search visibility
Make your services, proof and answers easier for AI-powered search systems to understand and summarise.
- Entity clarity
- Structured answers
- Schema markup
- Citation-ready pages
- Helpful FAQs
- AI visibility monitoring
Digital growth strategy
Connect visibility work to commercial priorities, customer decisions and measurable growth activity.
- Positioning
- Ideal customer and audience priorities
- Customer journeys
- Conversion paths
- Content priorities
- KPIs and roadmap planning
GEO without the hype
How we improve visibility in AI-powered search
GEO is handled as part of the wider search strategy. The aim is to make your expertise, services and evidence easier to understand, not to promise AI citations.
Entity clarity
Clarify what the business does, who it helps, where it operates and which services matter most.
Structured answers
Create concise answer blocks, FAQs and service explanations that are useful to people and easier for AI systems to parse.
Schema and indexing
Review schema, crawlability, sitemaps and indexing signals so important pages are technically discoverable.
Internal linking
Connect service, location and supporting content so authority and context flow through the site.
Credibility signals
Strengthen proof points such as case evidence, process clarity, service scope, FAQs and trust-building details.
Measurement
Monitor search performance and AI visibility observations where measurable, without claiming exact or comprehensive AI citation tracking.
Example structured answer block
What does Website Aftercare include?
EMPEX Website Aftercare can include WordPress core, theme and plugin updates, uptime checks, security monitoring, backups, minor content support and clear monthly reporting. Exact cover depends on the agreed plan and proposal.
This type of block gives people, search engines and AI systems a concise service answer, but it does not guarantee that any system will cite or display it.
Digital growth strategy
Visibility work should support better decisions and better enquiries
The merged service keeps the strongest strategic planning from Digital Strategy: positioning, ideal customer profile, journey mapping, UX friction, content and channel priorities, conversion improvement, KPIs, quarterly roadmap planning and evidence-based decision making.
Positioning and ICP
Define the ideal customer profile, audience priorities, service positioning and messages that should shape search and content decisions.
Journeys and UX friction
Map the customer journey from discovery to enquiry, then identify landing-page, navigation and conversion-path friction.
Content and channel priorities
Prioritise the topics, pages, answer formats and channels most likely to support qualified visibility and enquiries.
KPIs and quarterly roadmap
Set practical KPIs, review evidence and refresh a prioritised roadmap so the work stays commercially focused.
Monthly packages
SEO, GEO and digital growth packages
Every package starts with an initial three-month engagement followed by monthly continuation, unless the signed proposal states otherwise.
Search Foundations
£399+ VAT / month
Initial 3-month engagement
Essential SEO, GEO and digital strategy foundations for smaller local and service businesses.
Best for
- Small local businesses
- Service-based businesses
- One primary location or service area
- Websites building a search foundation
Included features
- Initial search and growth strategy workshop
- Technical SEO baseline review
- Google Analytics 4 and Search Console setup or verification
- Keyword, service and search-intent mapping
- Priority service-page optimisation
- Google Business Profile guidance for one location
- Basic GEO entity and structured-answer foundations
- Schema, sitemap, indexing and internal-link checks
- One priority page optimisation or content brief per month
- Monthly performance report
- Quarterly strategy review
Growth Visibility
£799+ VAT / month
Initial 3-month engagement
Ongoing SEO, GEO and digital growth work for businesses actively investing in visibility and lead generation.
Best for
- Lead-generation websites
- Growing service businesses
- Broader local or national targeting
- Businesses requiring regular optimisation
Included features
- Everything included in Search Foundations
- Broader local or national search strategy
- Ongoing technical SEO implementation
- Competitor and content-gap analysis
- Up to two priority page or content optimisation actions per month
- GEO answer blocks, FAQs and entity improvements
- Content-cluster and internal-link development
- Conversion-path and landing-page review
- Monthly strategy call
- Monthly SEO, GEO and KPI report
- Quarterly digital growth roadmap refresh
Authority & Digital Growth
From£1,499+ VAT / month
Initial 3-month engagement
Advanced search visibility and digital growth strategy for competitive sectors, larger websites and ambitious brands.
Best for
- Competitive industries
- Larger websites
- Multiple services or locations
- Brands requiring deeper strategic support
Included features
- Everything included in Growth Visibility
- Advanced technical SEO coordination
- Deeper competitor and authority analysis
- AI search visibility and brand-mention monitoring
- Up to four agreed optimisation or content actions per month
- Strategic content and topic-authority roadmap
- Digital PR and authority opportunity planning
- Customer-journey and conversion strategy
- Monthly leadership and strategy review
- Quarterly growth and performance roadmap
Packages normally begin with an initial three-month engagement. Final scope, deliverables and any project-specific variations are confirmed in your proposal. Package suitability depends on competition, website condition, locations and required output, and there are no guaranteed rankings or AI citations.
View SEO, GEO & Digital Growth Service TermsContent and implementation scope
We keep scope clear so monthly priorities stay realistic. Included work applies where it is listed in the selected package or written proposal.
Included where listed
- Technical analysis
- On-page changes
- Content briefs
- Structured answers
- Schema
- Internal linking
- Analytics
- Strategy and reporting
Separately quoted unless expressly included
- Full article writing
- Large-scale landing-page production
- Digital PR execution
- Paid links
- Paid advertising
- Major web development
- Redesigns
- Advanced integrations
- Third-party software fees
Process
A practical monthly operating rhythm
The service is a collaborative ongoing engagement that balances strategy, implementation and measurement.
1. Assess
Review technical health, current visibility, competitors, audience, analytics and business goals.
2. Prioritise
Create the search, content, GEO and digital growth roadmap.
3. Implement
Complete agreed technical, on-page, structured-content and strategic actions.
4. Measure and improve
Review search visibility, AI signals, conversions and business KPIs, then update priorities.
Measurement
Reporting tied to visibility, action and business goals
Reporting focuses on the signals that help decide what to do next. Metrics depend on package, available data and tools. AI search visibility observations are included where measurable, but AI citation tracking is not exact or comprehensive.
Technical health
Indexed coverage
Organic landing-page performance
Local visibility
Target query movement
Search Console clicks and impressions
Conversions and enquiry quality
Engagement with optimised pages
AI search visibility observations where measurable
Completed roadmap actions
Commercial clarity
No guaranteed rankings, citations or revenue claims
SEO, GEO and digital growth services improve your foundations, visibility and decision-making, but no agency can guarantee particular rankings, AI citations, traffic, enquiries or revenue.
- Search engines and AI systems are controlled by third parties.
- Algorithms, interfaces and result formats change over time.
- Client approvals, content, competition and website quality affect progress.
- The service works best as a collaborative ongoing engagement.
Exclusions
Shared exclusions
These items are not part of the standard packages unless they are expressly included in a signed proposal.
Guaranteed rankings, AI citations, traffic, leads or revenue
Paid advertising spend or campaign management
Full article or landing-page copywriting unless included in writing
Paid backlink acquisition
Major website redesign or custom development
New integrations and large conversion experiments
Third-party software and tracking-tool subscriptions
FAQs
SEO, GEO and Digital Growth Strategy FAQs
Clear answers about scope, timing, minimum term and what is quoted separately.
What is included in SEO, GEO and Digital Growth Strategy?
The service combines technical SEO, local SEO, on-page optimisation, content and keyword strategy, GEO and AI search visibility improvements, entity clarity, structured answers, schema, customer journey planning, conversion priorities, analytics, KPIs, reporting and a prioritised digital growth roadmap. The exact deliverables depend on the selected package and written proposal.
What is the difference between SEO and GEO?
SEO focuses on helping search engines crawl, understand, rank and display your website in traditional search results. GEO, or Generative Engine Optimisation, focuses on making your content clearer, better structured and more useful to AI-powered search experiences. GEO builds on good SEO foundations rather than replacing them.
Why is Digital Strategy included?
Visibility alone is not enough. Digital Strategy connects SEO and GEO work to positioning, ideal customer priorities, customer journeys, conversion paths, content priorities, KPIs and roadmap planning so activity supports measurable business goals.
How long does it take to see progress?
Some technical and on-page improvements can be completed early, but meaningful search and conversion progress usually develops over several months. Results vary depending on competition, website condition, content quality, client approvals, available data and the package scope.
Can you guarantee Google rankings or AI citations?
No. SEO, GEO and digital growth services improve your foundations, visibility and decision-making, but no agency can guarantee particular rankings, AI citations, traffic, enquiries or revenue. Search engines and AI systems are controlled by third parties, algorithms and interfaces change, and progress is affected by competition, content, approvals and website quality.
Is content writing included?
Content briefs, structured answers and optimisation may be included where listed in the selected package. Full copywriting for articles, landing pages or larger content campaigns depends on the package and written proposal, and may be quoted separately.
Do I need a new website?
Not necessarily. EMPEX can recommend website improvements and implement agreed on-page or technical changes where included, but major web development, redesigns, advanced integrations and large conversion experiments are separate unless expressly included in the proposal.
Is there a minimum term?
The packages are structured as an initial three-month engagement followed by monthly continuation, unless the signed proposal states otherwise. This gives enough time to assess, prioritise, implement and measure early progress.
Which package is right for my business?
Package suitability depends on competition, website condition, target locations, service complexity, content requirements and the amount of implementation needed. Search Foundations suits smaller local or service businesses, Growth Visibility suits active lead-generation websites, and Authority & Digital Growth starts from £1,499 + VAT per month for more competitive or complex requirements.
Are SEO tools and third-party subscriptions included?
Third-party software, SEO tools, tracking platforms and other subscriptions are not included unless the written proposal expressly includes them. EMPEX can advise on appropriate tools and use available client data where access is provided.